KEEN

Package Design, Branding

KEEN is a classic straight edge shaving kit. The kit includes a straight blade razor, leather sharpening strop, silver tip badger hair shaving brush, a shaving cream soap bar, and a lathering mug. The word ‘keen’ means sharp and or razor edge. I wanted KEEN to be seen as more of a modern company but with historic roots. Old fashion brought to the modern age with strong typographical design elements. Their image comes off as clean and crisp as their product would leave your face.